Archive for May 2014
Virtual Reality & Neuromarketing
Immersive
virtual reality environments can unlock physical boundaries and budget limits.
Applications
for VR protocols are varied and include Psychology, Ergonomics, Neuromarketing
& Neuroeconomics (Consumer Research), Biomechanics & Kinesiology,…
Muscular Biofeedback | Surface EMG
Biofeedback
is
a form of self-regulation in which an individual is provided information in the
form of sensory feedback about a biological condition or function in order to
gain control over that biological function. Biofeedback is often used…
The Body Electric | Surface EMG
Electricity
is part of everything the body does.
Electricity
is always flowing in the body; it flows from negatively charged parts of the
body to positively charged parts. As this electricity flows, surface EMG (sEMG)
electrodes can detect and monitor…