Archive for April 2014
Neuromarketing and Neuroeconomics | Data Acquisition
Physiological signals for macroeconomic or micromarketing analysis can be recorded almost anywhere, including: the lab, during fMRI, a workplace environment, virtual reality scenarios, in a subject's home, or mobile application. Wireless data systems allows participants to move and respond freely.
A wide range of recording options can ensure quality data collection in a comfortable and unobtrusive manner to seamlessly capture the most important events in a neuromarketing and neuroeconomic study.Examine responses to stimuli or decision making tasks in the brain with EEG or fNIR data. Analyze cognitive state, level of engagement, workload and drowsiness while subjects participate in a consumer test, perform a task, watch a presentation, etc.
Record a variety of biometrics to examine stress and arousal to specific stimuli, such as facial EMG, ECG/Heart Rate, skin conductance level (EDA/GSR), or respiration.
Combine eye tracking data with other physiological variables to provide context for the subject's emotional response to certain types of stimulation.
Synchronize with video to visually correlate subject’s behavior with the data...replay the video and see what the subject was doing at key points during neuromarketing study. Synchronize with GPS data to better understand a subject’s lifestyle. Create reports that classify specific and non-specific response events to specific stimuli results from automated scoring and analysis software that helps to measure, score, and output experiment results.
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