Neuromarketing solutions are available that allow you to examine physiological responses to products, environments, other stimuli or decision making tasks. Multiple physiological signals can be recorded and analyzed for Neuromarketing, including EEG. EEG analysis options allow for understanding of the subject's cognitive state for a variety of Neuromarketing tasks. Gauging level of engagement, workload and drowsiness while performing tasks or participating in consumer test situations can provide valuable insight into product development and marketing. Neuromarketing solutions should be as unobtrusive as possible, allowing for wireless EEG and other physiological signals to be recorded and analyzed from mobile subjects. Whether subjects are in a lab or real-world environment, users should have the ability to stream physiological data live or record and log up to 32-channels of high-quality biopotential data.
For some applications, long-term activity studies may be necessary. Solutions are available that allow users to monitor subjects in their home environment over multiple hours or days. For example, record ECG, EEG, Respiration, EMG, and GPS positioning data to look at overall activity levels and physiological responses to different Neuromarketing stimuli and daily activities that include product interactions.
